FOR IMMEDIATE RELEASE
New Product Joins Award-Winning Teastick Family
CONTACT INFORMATION:
Ty Beddingfield
919.834.0079×207
323 W. Martin Street
Raleigh, NC 27601
RALEIGH, NC (OCTOBER 27, 2008)— Since 2005, the original Teastick (www.theteastick.com) has been winning fans and awards as the ultimate way to serve loose-leaf tea. Today, Gamila Company brings vivid color to the family with Teastick Gems.
Like the original Teastick, the new Gems Teastick is a one-cup, loose tea infuser. With its sleek 3-in-one design, it serves as a scoop, measuring device and infuser. Intended to entice a young market new to the world of tea, Gems come in two translucent colors and have a fine stainless steel mesh that is perfect for smaller teas and herbal infusions. The Gems will retail for about 35% less than the original stainless steel Teastick.
New materials are FDA approved and BPA-free
The biggest news about The Teastick Gems just may be that it’s made of Tritan—a revolutionary new polymer designed for food service by Eastman. Because this new polymer is BPA-free, heat-resistant and safe for food applications, it has become immediately popular with both housewares and sporting goods brands. Tritan’s innovative properties have lured companies like CamelBak, Nalgene and Vita-Mix, to name a few.
“We’re proud to be one of the first companies to recognize Tritan’s potential,” said Aly Khalifa, president of Gamila. “Shortly after we incorporated Tritan into Teastick Gems, we saw the demand for this new polymer take off. We feel good about the fact that we were able to secure our supplies before many large brands were even aware of Tritan.”
Teastick Gems Highlights www.teastickgems.com
- Modern convenience and style at an affordable price
- Intriguing designer colors are clear enough to view infusions yet bright enough to bring color to the table
- Stainless steel mesh ideal for traditional and herbal infusions with small particles
- Top rack dishwasher safe
- Made of Eastman Tritan, FDA approved and BPA Free
Teastick Background
Before The Teastick hit the market, loose leaf tea connoisseurs had two brewing choices: traditional pots, which are time consuming and designed for multiple servings, or single-serve infuser balls, which are inelegant and messy.
“Although the quality of loose tea is unsurpassed, before The Teastick the convenience of tea bags was hard to beat. In the three years that the original Teastick has been on the market, we continue to hear its praises. It’s actually becoming a household word.” says Ty Beddingfield, Partner at Gamila.
Retailers love the Teastick too. “It sells, sells, sells. It’s one of the best under-$20 gifts in our store” says Terri Anderson, owner of Abodeon, a home decor boutique in Cambridge, Mass.
The Teastick has been featured in many publications, including ID Magazine, DWELL, Metropolitan Home,Imbibe, Bon Appetit, Boston Globe, Toronto Star, China Times, Australian Financial Review Magazine and Design Blogs around the world. It has won a Good Design award from The Chicago Athenaeum: Museum of Architecture and Design.
Company Background
Gamila Products is a retail brand brought to you by Gamil Design, a product and graphic design firm in Raleigh, North Carolina. Our mission is to create “Designs that make you smile.” For more information or to speak to one of the creators contact Ty Beddingfield, 323 W. Martin Street, Raleigh NC 27608. www.gamilacompany.com ###